If you’re a Londoner and are even vaguely interested in food, you’ll be aware of the new restaurants that pop-up incredibly quickly with many jumping on the next supposedly ‘biggest food trend’. With the latter part of 2014, it seemed that lobster rolls in particular seemed to be the new ‘thing’ with Lobster Kitchen, Bob’s Lobster and Fraq’s Lobster Shack becoming increasingly popular.
Smack Lobster however, is a new restaurant from sister restaurant Burger & Lobster, and although I wasn’t impressed with the increasingly popular London chain, Smack Lobster intrigued me enough to venture down to Bond Street on a lunchtime.
With a short concise menu serving either 4 lobster rolls or a whole lobster with the option of additional sides, the quick-lunch is a perfect option for hungry yet busy office workers in the area.
With the lobster rolls coming in at a surprisingly affordable £7.50 for take-away or a pricier £9 for dining in, it’s certainly much better value considering a lobster roll at sister restaurant Burger & Lobster will set you back £20 (although you do also receive fries and a side salad).
Taking the cheaper option and choosing to eat at my desk (the woes of being busy), I opted for the Mexican lobster which contained chipotle mayo, sweetcorn, white cabbage and jalapenos all served in a buttery, toasted brioche. The lobster was beautiful, with a moist, sweetness that hit the palate from the first bite. Accompanied with spice from both the creamy chipotle mayo and jalapenos, it was a different kind of lobster experience and one I was pleasantly surprised by.
It’s easy to see how Smack Lobster, although new, is proving to be a success by providing great lobster at the fraction of the cost of other eateries whilst still managing to excite the palate. If I worked close by, I’d probably be a very frequent visitor and maybe it’s best for my purse strings that it isn’t.
– Smack Lobster, Mayfair